The Effect is here to change the game. We're talking about a goggle that gives you crystal-clear, fog-free vision, no matter what the mountain throws at you.

Our LUCENT Photochromic lens is the most advanced high-altitude lens tech in the world. It adapts to the light in an instant, so you'll get high-contrast clarity whether it’s a bluebird day or a full-on blizzard. Say goodbye to carrying a quiver of lenses—this is the only one you'll ever need.

And when you do want to swap out a lens, our SNAPMAG magnetic system is the most powerful in the industry. It lets you quickly pop in a new lens with a bomber connection that won't yard sale on you when you take a spill.

From the integrated helmet venting to the comfortable, triple-density foam, every part of this goggle is designed to let you focus on the turns, not your gear.

This goggle sets a new standard for optical clarity, making it a top contender for the best ski and snow goggle on the market.